1. Introduction

LG Puricare U (“we”, “us”, “our”) operates the website https://lgpuricareu.com/ (the “Site”). We are an authorized dealer of LG Puricare and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and disclose information obtained from visitors and customers, and outlines your rights under applicable privacy laws.


2. Data Controller & Contact

We are the data controller for all information collected through this Site.
For any privacy-related inquiries, please contact us at:
📧 lgpuricareu@gmail.com


3. Personal Data We Collect

We may collect the following categories of personal data:

  • Identity details such as your name and title.
  • Contact information such as email address, phone number, and mailing address.
  • Transaction information including orders, billing, and payment details.
  • Technical information such as IP address, browser type, device information, and usage data.
  • Marketing and communication preferences including subscription and feedback details.
  • Support and correspondence records from forms, emails, or chat messages you send to us.

4. How We Use Your Personal Data

Your personal data is collected and processed for several legitimate purposes:

  • To deliver products and services: We use your details to process orders, confirm purchases, and arrange delivery.
  • To communicate with you: This includes sending order confirmations, responding to inquiries, or providing after-sales support.
  • For marketing and promotions: If you have opted in, we may send you product updates, promotions, and newsletters. You may opt out anytime.
  • To improve our website and services: Usage data helps us analyze how visitors interact with our Site and enhance user experience.
  • To ensure security and prevent fraud: Technical and transactional data may be used to detect and mitigate potential risks.
  • For compliance and record-keeping: Certain data is retained to meet accounting, taxation, or legal obligations.

Each purpose is processed based on either your consent, our contractual obligations, legal requirements, or our legitimate business interests.


5. Cookies & Tracking Technologies

We use cookies and other tracking technologies to enhance website performance, personalize user experience, and analyze traffic. Cookies allow us to remember your preferences and improve service efficiency. You may disable cookies through your browser settings, but some features of the Site may not function properly as a result.


6. Disclosure of Personal Data

Your data may be shared with trusted third parties only when necessary, such as:

  • Service providers including payment processors, logistics partners, and analytics tools.
  • Business affiliates and authorized LG Puricare partners assisting in service delivery.
  • Government authorities or regulators when required by law.
  • Successors or acquirers in case of a business merger or sale.

All third parties are bound to use your data only for legitimate, authorized purposes and maintain strict confidentiality.


7. Data Transfers

If personal data is transferred outside Malaysia, we ensure appropriate safeguards are applied to protect your information, such as data protection clauses or equivalent standards required by Malaysian law.


8. Data Retention

We retain personal data only as long as necessary for the purposes it was collected or to comply with legal obligations. When data is no longer needed, it will be securely deleted or anonymized.


9. Data Security

We implement reasonable administrative, technical, and physical measures—such as encryption, secure servers, and restricted access—to prevent unauthorized access, alteration, or loss of personal data.


10. Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your personal data where applicable.
  • Withdraw consent for marketing communications at any time.
  • Object to or restrict certain types of processing.
  • Request a copy of your personal data in a portable format.

To exercise these rights, email lgpuricareu@gmail.com. We will respond within the time required by law.


11. Children’s Privacy

We do not knowingly collect or process personal data from individuals under 18 years old. If we become aware that a minor’s data has been collected, we will delete it promptly.


12. Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in our practices or legal obligations. The latest version will always be available on our website, with the revised effective date shown at the top.


13. External Links

Our website may include links to third-party websites. We are not responsible for their privacy practices or content. Please review their respective policies before sharing any personal data.